A new Freeview logo and identity

Launched in the UK in 2002, Freeview is a subscription-free TV service delivered through an aerial that offers more than 60 TV channels and more than 25 radio stations.

Freeview logo

Freeview is managed by DTV Services Ltd, a company owned and run by its five shareholders: BBC, BSkyB, Channel 4, ITV and Arqiva, and is reported to be in 10.5 million homes.

Freeview logo 2002
Original 2002 Freeview logo, by Lambie-Nairn

Freeview logo 2006
2006 refinement

Dervla O’Shea from London-based DixonBaxi got in touch to share the agency’s work on Freeview’s new logo and identity.

Freeview logo 2015
2015 design by DixonBaxi

“The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension — an angular form that suggests agility, choice and a sense of fun. Its vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging.”

Freeview identity

The rebrand is to coincide with a new service — Freeview Play — which will bring catch-up TV to the current offering.

Freeview Play logo 2015

Freeview symbol

The palette is particularly nice on black.

Freeview symbol

Press release on the Freeview website.

View more work from DixonBaxi.



Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition