What used to be a London-based print factory with two fully-soundproofed press halls is now Printworks — a six-acre, 6,000 capacity, licensed venue for music, fashion, film, exhibitions, and more.

Only were commissioned to create an identity for the venue, one that offered a flexible framework for promoting eclectic events in what was once the largest printing facility in Europe.

printworks-logo-01 Printworks London, by Only design tips

“Wrapping type around cylinders we generated infinite iterations of the logotype for use across applications. Typographic expression and the movement inherent to historic printing processes runs throughout the wider identity.”

Eleven renderings of the wordmark were created for use across applications.

printworks-logo-02 Printworks London, by Only design tips

The rollers mark denotes the side profile of two print rollers, for use in small applications.

printworks-symbol-01 Printworks London, by Only design tips

printworks-stationery-01 Printworks London, by Only design tips

printworks-posters-01 Printworks London, by Only design tips

printworks-posters-02 Printworks London, by Only design tips

printworks-website-01 Printworks London, by Only design tips

printworks-website-02 Printworks London, by Only design tips

printworks-identity-guidelines-01 Printworks London, by Only design tips

printworks-identity-guidelines-02 Printworks London, by Only design tips

Lovely work from Only in Leeds.

Via Brand New.