The Chain Reaction Project

The Chain Reaction Project (TCRP) is a non-profit organisation launched in 2009, when four women committed to help change lives in some of the world’s least-developed nations.

“TCRP’s mission is to find a cause, and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well.”

The brand identity was created in 2012 by Singapore-based Bravo Company, a design studio founded by Edwin Tan and Janice Teo.

It’s an excellent example of how a simple-looking symbol can form part of a much stronger visual identity, and why there’s a lot more value in logos when viewed as part of the bigger picture.

The symbol is based on the Chinese character Rén, meaning “people.”

The Chain Reaction Project logo

Bravo created a series of icons with the symbol for their client’s various causes.

The Chain Reaction Project icons

The Chain Reaction Project posters

The Chain Reaction Project posters

The Chain Reaction Project jersey

The Chain Reaction Project stationery

The Chain Reaction Project card

The namecard creates its own chain reaction. You can pass it on to three other people.

The Chain Reaction Project card

The Chain Reaction Project card

The Chain Reaction Project notebook

The Chain Reaction Project notebook

The Chain Reaction Project identity

Bravo Company are on Twitter.

And here’s The Chain Reaction Project website.



Logo Design Love: A Guide to Creating Iconic Brand Identities