The logo for Cameron Moll’s Authentic Jobs has been nicely updated by Sergey Shapiro.

authentic-jobs-logo-before-after An Authentic update design tips

The previous wordmark was a slightly customised version of Alejandro Paul’s Calgary Script, whereas the new design has been digitised from one of Sergey’s type sketches.

authentic-jobs-logo-sketch An Authentic update design tips

With thoughts of extending the brand, I like the idea of “Authentic” as a kind of umbrella.

authentic-jobs-logo An Authentic update design tips

“It’s a mark that’s not only extensible, but one we can now unquestionably claim as ours.”

From the Authentic Jobs Tumblr.

Sergey Shapiro on Twitter.



logo-design-love-the-book An Authentic update design tips