Ephox, the creators of the TinyMCE editor library that’s been used by WordPress for more than 10 years, has changed its company name to Tiny Technologies Incorporated.

The new name provides an at-a-glance view of what the company does and establishes a tighter relationship with its flagship product.

To make it easier for you to understand who we are and what we are working on, we have decided to put all of our efforts behind the Tiny brand. Renaming our company to Tiny Technologies Inc. demonstrates the efforts we are making to have TinyMCE the best choice for online rich text editing.

Andrew Roberts, CEO and Co-founder of Tiny

In addition to the name change, the company has migrated its web presence to a new domain, tiny.cloud. The Cloud top-level domain is managed by Aruba PEC SpA, a wholly owned subsidiary of Aruba S.p.A., one of the largest webhosting providers in Europe.

According to Andrew Roberts, CEO and Co-founder of Tiny, existing customers and vendors of Ephox Corporation don’t need to do anything different since the company is registered to do business under both names.

Roberts also shared insight into the work being done on Textbox.io, the company’s mobile-first text editor. “We continue to support and release updates to our mobile-first online rich text editor, Textbox.io,” he said. “By the end of 2019, we do see both TinyMCE and Textbox.io coming together but for now, they are independent projects.”

TinyMCE is an open source project that is licensed under LGPL 2.1.