In April 2011 UK cooking brand Stoves ran a student competition to create a Made in Britain logo.

A few months later, in July 2011, a poll by Which? asked, “Would a Made in Britain logo help you buy British?” 84% said “Yes it would.”

Stoves wanted to involve more pro-British manufacturing people in a committee they had formed to help manage and distribute the design.

Kate Hills of Make it British joined as one of the directors of the non-profit campaign on the proviso that the logo be redesigned.

In June 2013 The Partners were commissioned for the redesign.

made-in-britain-logo-06 Made in Britain, by The Partners design tips
Made in Britain logo, by The Partners

“Taking inspiration from the Union Flag, the new marque works as a directional device as well as a logo in its own right and has been designed to work across a range of media, materials and sizes to ensure it can be used by manufacturers of a wide range of products. It has also been designed to be localised by county or region.”

Quoted from britishfamily.co.uk.

The Partners were asked to ensure that a British typeface was used, with the final choice being Phil Garnham’s FS Emeric.

made-in-britain-logo-04 Made in Britain, by The Partners design tips

Applications to use the new logo can be made on the member-funded campaign website, with costs split depending on company turnover.

Turnover under £1m per annum = £100 a year membership
Turnover between £1m and £8m = £300 a year membership
Turnover between £8m and £40m = £1000 a year membership
Turnover over £40m = £1500 a year membership

Accreditation is given to businesses selling goods that have been “manufactured or have undergone a final substantial change in Great Britain before sale.”

made-in-britain-logo-07 Made in Britain, by The Partners design tips

made-in-britain-logo-08 Made in Britain, by The Partners design tips

made-in-britain-logo-02 Made in Britain, by The Partners design tips
Previous Made in Britain logo

More info on the Made in Britain Campaign website.

Via Kevin Lan.



logo-design-love-the-book Made in Britain, by The Partners design tips