Savvy designed this relevant logo and identity for Albia, a new office building in the Santa María corridor in Monterrey, Mexico.

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“The logotype, a symbol for the 7 iconic pillars that visually define and physically support the building, was designed with simplicity, elegance and efficiency in mind.”

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Depending on the client, it’ll often take skill to sell such a simple idea, even when the design is clearly an obvious fit.

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The spacing between the wordmark and the “by Emblem Capital” tag (above) is too close for comfort, as if rushed at the last-minute, but on the plus side, the lockup rarely appears.

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The colour palette is particularly fitting. It, and the paper stock, were chosen to complement the building’s textures and materials.

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The man in the photo (above) is the late Agustín Landa Vértiz, the architect who designed the building. He died at the age of 63 earlier this year.

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It’s a symbol that ties in nicely with those other architectural logos.

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