It seems like everyone has a blog these days. If you don’t, you’re probably wondering what all of the fuss is about. Businesses of all sizes start blogs because they offer a wealth of practical advantages that ultimately boost those businesses. If you’re looking for reasons to jump on the blog train, there’s no shortage of them.

Customers are looking for impactful digital experiences and a blog is a perfect way to reach people you might not have otherwise.

To Improve Your Web Presence

Blogging is excellent for search engine optimization. By providing useful content relevant to popular keywords or common questions, you’re putting yourself on the map. Regularly updating and swapping guest posts with similar blogs can help you improve your ranks within Google’s engine and help you network professionally.

It will also position you as the expert in your field. If someone searches for the product you’re selling and your blog comes up, it will show that you know what you’re talking about.

To Turn Followers Into Customers

By incorporating your products or services into your blog, particularly with images and videos, you’re making your offerings a little more enticing. This can turn followers into buyers. They’ll develop a greater understanding of what you do and the value you provide will become clearer.

Photos and videos may be the closest thing to an in-person demonstration some of your customers will get if your business is primarily eCommerce.

To Establish Yourself As An Authority

If you create a lot of informative blog posts, people will realize that they can come to you for all of their needs in the niche. Whenever they have a question or they want to know what innovations and tech advances are coming to your industry, they’re bound to turn to you first.

Your customers will view you as wise, and people are likely to share your posts with others who have similar interests.

To Reward Your Employees

There are plenty of ways to reward your employees that don’t cost a ton of money. Try handing them the keys to your blog. If you have an employee who is an expert on a particular subject, let them write about it.

Use your blog to showcase their excellent work. Your blog can serve as the ultimate source of public recognition – it reaches the whole world, rather than just the local community. Imagine how empowered your employees will feel when you the world how proud you are.

To Provide Useful Information to Your Customers

People love lessons and tutorials. If these things can help your customers make the most of your products or services, your blog posts can add a tremendous value to every purchase.

These kinds of posts may answer questions customers (or potential customers) didn’t even know that they had. They can also serve as a potential upsell opportunity if you have supplementary products or services to push.

To Create Stronger Branding

Your blog posts will become the voice of your brand. The language you use and the things you write about will ultimately personify you. Your readers will feel like they know your small business for more than just what it provides.

You’ll be a friend with your own specific energy and presence. This makes you more memorable to people who have just started shopping with you or people who may be interested in shopping with you in the near future.

To Strengthen Your Social Media Strategy

Building up a robust blog will allow you to fill gaps in your social media content sharing schedule. Even if you re-share an older post that’s still relevant (you can even hashtag it as a throwback), you’re keeping your small business towards the top of your followers’ social media feeds.

It’s important to remember that quality matters more than quantity with your blog. What you provide needs to be useful and relevant enough for people to enjoy that content. If you start a cluttered blog that doesn’t provide much practical information, people aren’t going to want to return. Only write posts that you would enjoy reading.

Rachel Jackson

Rachel is a mother of two beautiful boys. She loves to hike and write about traveling, education, and business. She is a Senior Content Manager at Bizset.com – an online resource of relevant business information.

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