The following has been excerpted from Tim Lapetino’s Art of Atari, a beautifully produced book showcasing more than four decades of packaging and advertising illustrations from the pioneering video game company. Affectionately nicknamed “the Fuji,” the Atari logo still persists as a lasting part of popular culture. While other logo
Worth a watch if you think you’re undervaluing yourself. It’s a 30-minute tutorial from Chris Do, founder of Blind in Santa Monica, where he explains his pricing structure for logos and other design services. 3:40 Why logos are worth more to some companies than others. 5:40 Price the client not
Retired NASA engineer Joe Chambers was asked by his wife to look through his ever-growing collection of historical material to cull what had already been published and to clear out their house a little. When sifting through folders, Joe saw one labeled “NASA Insignias.” It formed the basis of a
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