The logo for Cameron Moll’s Authentic Jobs has been nicely updated by Sergey Shapiro.
The previous wordmark was a slightly customised version of Alejandro Paul’s Calgary Script, whereas the new design has been digitised from one of Sergey’s type sketches.
With thoughts of extending the brand, I like the idea of “Authentic” as a kind of umbrella.
“It’s a mark that’s not only extensible, but one we can now unquestionably claim as ours.”
From the Authentic Jobs Tumblr.
