An Authentic update

The logo for Cameron Moll’s Authentic Jobs has been nicely updated by Sergey Shapiro.

Authentic Jobs logo

The previous wordmark was a slightly customised version of Alejandro Paul’s Calgary Script, whereas the new design has been digitised from one of Sergey’s type sketches.

Authentic Jobs logo sketch

With thoughts of extending the brand, I like the idea of “Authentic” as a kind of umbrella.

Authentic Jobs logo

“It’s a mark that’s not only extensible, but one we can now unquestionably claim as ours.”

From the Authentic Jobs Tumblr.

Sergey Shapiro on Twitter.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

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