Launched in the UK in 2002, Freeview is a subscription-free TV service delivered through an aerial that offers more than 60 TV channels and more than 25 radio stations.
Freeview is managed by DTV Services Ltd, a company owned and run by its five shareholders: BBC, BSkyB, Channel 4, ITV and Arqiva, and is reported to be in 10.5 million homes.
Dervla O’Shea from London-based DixonBaxi got in touch to share the agency’s work on Freeview’s new logo and identity.
2015 design by DixonBaxi
“The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension — an angular form that suggests agility, choice and a sense of fun. Its vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging.”
The rebrand is to coincide with a new service — Freeview Play — which will bring catch-up TV to the current offering.
The palette is particularly nice on black.
Press release on the Freeview website.
View more work from DixonBaxi.