Airbnb introduces “the Bélo”

Airbnb logo

Airbnb has launched a new identity, one that took London and San Francisco-based DesignStudio a year to complete.

“To understand the full scale of this global community, four DesignStudio team members set out to visit 13 cities, staying with 18 hosts, across four continents. All of them equipped with a $100 video camera and the mission to look for local inspiration and insight to drive us to build a better brand.”

Quoted from DesignStudio’s process insight.

Airbnb icons

Airbnb website

Airbnb brand colors

Airbnb custom Bélo

Airbnb's old logo
Airbnb’s old logo (above)

Images and thoughts from the designers here, with commentary from Rachael Steven on the CR blog.

Airbnb logo

Catch @_DesignStudio_ on Twitter.

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