airbnb-logo-meaning Airbnb introduces “the Bélo” design tips

Airbnb has launched a new identity, one that took London and San Francisco-based DesignStudio a year to complete.

“To understand the full scale of this global community, four DesignStudio team members set out to visit 13 cities, staying with 18 hosts, across four continents. All of them equipped with a $100 video camera and the mission to look for local inspiration and insight to drive us to build a better brand.”

Quoted from DesignStudio’s process insight.

airbnb-icons-01 Airbnb introduces “the Bélo” design tips

airbnb-tablet-website Airbnb introduces “the Bélo” design tips

airbnb-brand-colors Airbnb introduces “the Bélo” design tips

airbnb-custom-logos Airbnb introduces “the Bélo” design tips

airbnb-logo-old Airbnb introduces “the Bélo” design tips
Airbnb’s old logo (above)

Images and thoughts from the designers here, with commentary from Rachael Steven on the CR blog.

airbnb-logo Airbnb introduces “the Bélo” design tips

Catch @_DesignStudio_ on Twitter.



logo-design-love-the-book Airbnb introduces “the Bélo” design tips