Sparked by Magne Ilsaas's ideas in The WordPress Enterprise Paradox, Tom started a Twitter thread and hosted a live discussion with Magne and others at enterprise WordPress agencies this week. Their main concern is the challenges that arise from not having a well-defined brand and market that allows “WordPress for the Enterprise” to stand out — without being ties to a particular WordPress company or host. After getting an outline of the problem as it stands today, I asked Tom what might help differentiate “Enterprise WordPress” as a collective or entire ecosystem of agencies operating within it. Can open-source values of sharing and cooperation shape a unique global identity for enterprise WordPress agencies? Is it time for an inter-agency association or “guild” to take on these challenges?